![]() ![]() Speaking further, she said that the reason for this is “…because Close-Up has been around for a long, long time and attracted a lot of fans. Meanwhile, Mama Lateef, a neighbourhood convenient store owner in Iyana-Ipaja, Lagos said that although her customers buy both Close-Up and Oral-B, she typically runs out of the former first. Battle of the substitutes: Close-Up versus Oral-B That’s the only reason why it has done so well within the short time it’s been around” said Mrs Ajao, a banker. To be frank, Oral-B offers a greater advantage. But after I came across Oral-B and tried it, I had to ditch Close-Up immediately. In Nigeria, the toothpaste brand is still manufactured by Unilever Nigeria Plc.Īlso, some others said that they switched completely from Close-Up to Oral-B because they think that the latter has more to offer. All these have helped to sustain its success.Ĭlose-Up Nigeria is part of a global, very successful brand of gel toothpaste available in North America (USA and Canada), as well as India, Sri Lanka, etc. ![]() Today, the brand is still one of the biggest in the country, thanks to good marketing strategies and widespread distribution channels.Īlso, Close-Up is constantly being enhanced through innovation in quality, even as it is given needful visibility through creative advertisements. Being the only brand in the market for many years enabled it to garner millions of loyal consumers. The history of Close-Up in NigeriaĬlose-Up has had a long and successful history in Nigeria ever since its introduction in 1975 by Unilever. Out of the lot, we have chosen to compare Close-Up and Oral-B in this week’s battle of the substitutes. ![]() This explains why there are at least thirty different toothpaste brands available in the Nigerian market, examples of which are Dabur, Oral-B, Pepsodent, Colgate, Close-Up, etc. The country’s large population size provides immense potentials for toothpaste manufacturers hoping to take their shares of the market. ![]() In Nigeria, millions of people brush their teeth with different brands of toothpaste every day. ![]()
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